Web Design & Brand Extension
Ryba’s Pierogi wanted to upgrade their website late last year with the main goal of making their Find Us page more user-friendly. I worked with them to integrate a map feature into their website that was easier for them as small business owners to update and easier for their consumers to navigate. We added a calendar featuring their monthly market schedule to make it easy for costumers to keep up with them.
We updated the homepage, making it easy to navigate to each page and highlighting the Find Us page. The Andrea and Ned, the business owners, had identified that they spent a lot of time communicating with customers about where their products were found. Thus, highlighting the page would hopefully save them and their consumers time and translate into more sales. We also reintroduced the story page to their website, specifically because we noted that as a small business, who they were buying from was important to their consumers.
Brand Extension
Ryba’s Pierogi brand extension involved the creation of a brand pattern, icons, character, and expanded color palette. Ryba’s wanted to increase brand recognition across their branding and materials.
The new Ryba’s brand pattern and a collection of assets and characters inspired by traditional Polish patterns meshed with Ryba’s warm and colorful personality.
Expanded Color Palette
Brand Pattern
New Brand Icons
Brand Characters